The Superlife journey started in 2011, when we set up our first hives to pollinate orchards in the far north of New Zealand.
As the ever-growing international demand for quality Mānuka honey grew, so did the business, and
Pure Mānuka NZ Ltd was formed.

The company’s initial focus was on producing, bottling and supplying New Zealand Mānuka honey to existing well-known brands – but hundreds of thousands of kilos of Mānuka honey and 10 years of experience later, Pure Mānuka NZ Ltd finally launched its own brand, Superlife.

Now one of the largest independently owned Mānuka honey companies in New Zealand, Pure Mānuka NZ Ltd owns more than 18,000 hives across nearly 6000 acres of beautiful bushland in some of New Zealand’s most remote environments – countryside so isolated that some hives can only be located by GPS and reached by helicopter.